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Broadsheet

El Paso Times

ROP

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

Classified

1 Col = 1.145"

2 Col = 2.410"

3 Col = 3.675"

4 Col = 4.940"

5 Col = 6.205"

6 Col = 7.470"

7 Col = 8.735"

8 Col = 10"

Doubletruck = 20.889" x 21"

Content Image: 9.8889" x 21"

Printed Image: 10.875" x 21.25"

Trim Size: 11" x 22"

Las Cruces Sun-News

ROP

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

Classified

1 Col = 1.145"

2 Col = 2.410"

3 Col = 3.675"

4 Col = 4.940"

5 Col = 6.205"

6 Col = 7.470"

7 Col = 8.735"

8 Col = 10"

Doubletruck = 20.889" x 21"

Content Image: 9.8889" x 21"

Printed Image: 10.875" x 21.25"

Trim Size: 11" x 22"

Silver City Sun-News

ROP

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

Classified

1 Col = 1.145"

2 Col = 2.410"

3 Col = 3.675"

4 Col = 4.940"

5 Col = 6.205"

6 Col = 7.470"

7 Col = 8.735"

8 Col = 10"

Doubletruck = 20.889" x 21"

Content Image: 9.8889" x 21"

Printed Image: 10.875" x 21.25"

Trim Size: 11" x 22"

Deming Headlight

ROP

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

Classified

1 Col = 1.145"

2 Col = 2.410"

3 Col = 3.675"

4 Col = 4.940"

5 Col = 6.205"

6 Col = 7.470"

7 Col = 8.735"

8 Col = 10"

Doubletruck = 20.889" x 21"

Content Image: 9.8889" x 21"

Printed Image: 10.875" x 21.25"

Trim Size: 11" x 22"

Alamogordo Daily News

ROP

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

Classified

1 Col = 1.145"

2 Col = 2.410"

3 Col = 3.675"

4 Col = 4.940"

5 Col = 6.205"

6 Col = 7.470"

7 Col = 8.735"

8 Col = 10"

Doubletruck = 20.889" x 21"

Content Image: 9.8889" x 21"

Printed Image: 10.875" x 21.25"

Trim Size: 11" x 22"

Carlsbad Current Argus

ROP

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

Classified

1 Col = 1.145"

2 Col = 2.410"

3 Col = 3.675"

4 Col = 4.940"

5 Col = 6.205"

6 Col = 7.470"

7 Col = 8.735"

8 Col = 10"

Doubletruck = 20.889" x 21"

Content Image: 9.8889" x 21"

Printed Image: 10.875" x 21.25"

Trim Size: 11" x 22"

Ruidoso News

ROP

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

Classified

1 Col = 1.145"

2 Col = 2.410"

3 Col = 3.675"

4 Col = 4.940"

5 Col = 6.205"

6 Col = 7.470"

7 Col = 8.735"

8 Col = 10"

Doubletruck = 20.889" x 21"

Content Image: 9.8889" x 21"

Printed Image: 10.875" x 21.25"

Trim Size: 11" x 22"

Farmington Daily Times

ROP

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

Classified

1 Col = 1.145"

2 Col = 2.410"

3 Col = 3.675"

4 Col = 4.940"

5 Col = 6.205"

6 Col = 7.470"

7 Col = 8.735"

8 Col = 10"

Doubletruck = 20.889" x 21"

Content Image: 9.8889" x 21"

Printed Image: 10.875" x 21.25"

Trim Size: 11" x 22"

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Magazines & Tabs

Tiempo

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

Cars and Truck

Button Back

Full Page = 4.334" x 9.334"

Half Page V = 2.083" x 9.334"

Half Page H = 4.334" x 4.583"


2-Page Spread = 8.668" x 9.334"


Document Size = 4.75" x 9.75"

Top Margin = 0.208"

Top Left = 0.208"

Top Right = 0.208"

Top Bottom = 0.208"

Gutter = 0.167"

Image Area = 4.334" x 9.334"

REP

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

TVyMas

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

My Eastside

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

Pulse

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

Healthy U

Button Back

Full Page = 7.5" x 9.75"

Half Page V = 3.75" x 9.75"

Half Page H = 7.5" x 4.875"

1/4 Page = 3.75" x 4.875"

1/8 Page = 4.13" x 2.437"


2-Page Spread = 15.75" x 9.75"


Document Size = 8.25" x 10.5"

Top Margin = 0.375"

Top Left = 0.375"

Top Right = 0.375"

Top Bottom = 0.375"

Gutter = 0.25"

Image Area = 7.5" x 9.75"

REP

Button Back

Full Page = 7.5" x 9.75"

Half Page V = 3.75" x 9.75"

Half Page H = 7.5" x 4.875"

1/4 Page = 3.75" x 4.875"

1/8 Page = 4.13" x 2.437"


2-Page Spread = 15.75" x 9.75"


Document Size = 8.25" x 10.5"

Top Margin = 0.375"

Top Left = 0.375"

Top Right = 0.375"

Top Bottom = 0.375"

Gutter = 0.25"

Image Area = 7.5" x 9.75"

Missle Ranger

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

My Las Cruces

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 21"


Document Size = 11" x 22"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 21"

Homes and Property

Button Back

Full Page = 7.5" x 9.75"

Half Page V = 3.75" x 9.75"

Half Page H = 7.5" x 4.875"

1/4 Page = 3.75" x 4.875"

1/8 Page = 4.13" x 2.437"


2-Page Spread = 15.75" x 9.75"


Document Size = 8.25" x 10.5"

Top Margin = 0.375"

Top Left = 0.375"

Top Right = 0.375"

Top Bottom = 0.375"

Gutter = 0.25"

Image Area = 7.5" x 9.75"

REP

Button Back

Full Page = 7.5" x 9.75"

Half Page V = 3.75" x 9.75"

Half Page H = 7.5" x 4.875"

1/4 Page = 3.75" x 4.875"

1/8 Page = 4.13" x 2.437"


2-Page Spread = 15.75" x 9.75"


Document Size = 8.25" x 10.5"

Top Margin = 0.375"

Top Left = 0.375"

Top Right = 0.375"

Top Bottom = 0.375"

Gutter = 0.25"

Image Area = 7.5" x 9.75"

Hollogram

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

PVS

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 21"


Document Size = 11" x 22"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 21"

Vamonos

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

Native Sun

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

Penny Pinchers

Button Back

Full Page = 7.5" x 9.879"

Half Page = 7.5" x 9.879"

Banner = 7.6" x 2"


2-Page Spread = 15.75" x 9.879"


Document Size = 8.25" x 10.5"

Top Margin = 0.375"

Top Left = 0.375"

Top Right = 0.375"

Top Bottom = 0.375"

Gutter = 0.25"

Image Area = 7.5" x 9.879"

Lets Dine

Button Back

Full Page = 7.5" x 9.879"


Document Size = 8.25" x 10.5"

Top Margin = 0.375"

Top Left = 0.375"

Top Right = 0.375"

Top Bottom = 0.375"

Gutter = 0.25"

Image Area = 7.5" x 9.879"

Four Corners

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

Explore

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

Energy

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

San Juan Sun

Button Back

1 Col = 1.5556"

2 Col = 3.2222"

3 Col = 4.8889"

4 Col = 6.5556"

5 Col = 8.2222"

6 Col = 9.8889"

2-Page Spread = 20.889" x 9.682


Document Size = 11" x 11"

Top Margin = 0.5556"

Top Left = 0.5556"

Top Right = 0.5556"

Top Bottom = 0.5556"

Gutter = 0.1111"

Image Area = 9.8889" x 9.682"

Back

Scheduling

El Paso Times

Pub Date

Mon. Times

Tue. Times

Wed. Times

Thu. Times

Fri. Times

Sat. Times

Sun. Times

Sun. Liv Times


Tiempo

Hot Ticket

TV y Mas

EP Mas

EP REP

My Eastside

Res. Deadline

Thu. @ 5:30pm

Fri. @ 5:30pm

Mon. @ 5:30pm

Tue. @ 5:30pm

Wed. @ 5:30pm

Thu. @ 5:30pm

Thu. @ 12:00pm

Wed. @ 11:00am


Tue. @ 12:00pm

Wed. @ 5:30pm*

Thu. @ 5:30pm*

Mon. @ 5:30pm

Tue. @ 5:30pm

Wed. @ 3:00pm

* 1 Week in Advance

Las Cruces Sun-News

Pub Date

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday


Sun. Life

Copper Sun

My LC

Mon Biz

Pulse

Missile Ranger

Healthy U

LC REP

Res. Deadline

Thu. @ 5:30pm

Fri. @ 5:30pm

Mon. @ 5:30pm

Tue. @ 5:30pm

Wed. @ 5:30pm

Thu. @ 12:00pm

Thu. @ 5:30pm


Mon. @ 12:00pm

Wed. @ 10:00am

Tue. @ 5:30pm

Wed. @ 10:00am

Fri. @ 5:30pm

Tue. @ 12:00pm*

Thu. @ 5:30pm*

Fri. @ 5:30pm*

* 1 Week in Advance

Silver City Sun-News

Pub Date

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday


Sun. Life

Copper Sun

My LC

Mon Biz

Pulse

Missile Ranger

Healthy U

LC REP

Res. Deadline

Thu. @ 5:30pm

Fri. @ 5:30pm

Mon. @ 5:30pm

Tue. @ 5:30pm

Wed. @ 5:30pm

Thu. @ 12:00pm

Thu. @ 5:30pm


Mon. @ 12:00pm

Wed. @ 10:00am

Tue. @ 5:30pm

Wed. @ 10:00am

Fri. @ 5:30pm

Tue. @ 12:00pm*

Thu. @ 5:30pm*

Fri. @ 5:30pm*

* 1 Week in Advance

Deming Headlight

Pub Date

Monday

Tuesday

Wednesday

Thursday

Friday

Res. Deadline

Thu. @ 5:30pm

Fri. @ 5:30pm

Mon. @ 5:30pm

Tue. @ 5:30pm

Wed. @ 5:30pm

Alamogordo Daily News

Pub Date

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday


Otero Shopper

Hollogram

AL REP

Res. Deadline

Fri. @ 5:30pm

Mon. @ 5:30pm

Tue. @ 5:30pm

Wed. @ 5:30pm

Thu. @ 5:30pm

Thu. @ 5:30pm


Wed. @ 5:30pm*

Wed. @ 5:30pm

Fri. @ 5:30pm*

* 1 Week in Advance

Carlsbad Current Argus

Pub Date

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday


PVS

Res. Deadline

Fri. @ 5:30pm

Mon. @ 5:30pm

Tue. @ 5:30pm

Wed. @ 5:30pm

Thu. @ 5:30pm

Thu. @ 5:30pm


Mon. @ 12:00pm

Ruidoso News

Pub Date

Wednesday

Friday

Res. Deadline

Mon. @ 5:30pm

Wed. @ 5:30pm

Farmington Daily Times

Pub Date

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday


San Juan Sun

Native Sun

TV Week

Explore

Wheels

Bus. Journal

Res. Deadline

Wed. @ 3:30pm

Thur. @ 3:30pm

Fri. @ 3:30pm

Mon. @ 3:30pm

Tue. @ 3:30pm

Wed. @ 12:00pm

Thu. @ 12:00pm


Mon. @ 3:30pm

Wed. @ 12:00pm

Previous Thurs.

Previous Fri.

Previous Fri.

Mon. @ 12:00pm*

*For Next Monday

Back

Digital Specs

Button Back

Pencil Ad

Thin Pencil Graphic

Ad Size: 1000 x 30

Resolution: 72dpi

Formats: Static


Pencil Graphic

Ad Size: 1000 x 300

Resolution: 72dpi

Formats: Static and Flash

Button Back

Mobile Ads

Specs

Ad Size:

320 x 53

300 x 50

216 x 36

Formats: Static


Yahoo Mobile Specs

Ad Size:

168 x 28

120 x 20

Formats: Static

Button Back

Leaderboard

Specs

Ad Size: 728 x90

Resolution: 72dpi

Formats: Staic and Flash


AdTaxi ads need to be less than 40k,

AdTaxi will not approve ad if higher

Button Back

Medium Box

Specs

Ad Size: 300 x 250

Resolution: 72dpi

Formats: Static and Flash


AdTaxi ads need to be less than 40k,

AdTaxi will not approve ad if higher

Button Back

Landing Page

Specs

Ad Size: 612 x 792

Resolution: 72dpi

Formats: Static


Landing pages can also be actual print ad.

Button Back

Skyscraper

Specs

Ad Size: 160 x 600

Resolution: 72dpi

Formats: Static and Flash


Yahoo Specs

Ad Size: 120 x 600

Resolution: 72dpi

Formats: Static and Flash


AdTaxi ads need to be less than 40k,

AdTaxi will not approve ad if higher

Button Back

Email Blast

Specs

Ad Size: 640 x 480

Resolution: 72dpi

Formats: Static

Button Back

Wallpaper

Specs

Ad Size: 1656 x 864

Image Area: 306 x 864 on each size

Resolution: 72dpi

Formats: Static

Button Back

Monster Ads

Specs

Ad Size: 425 x 600

Resolution: 72dpi

Formats: Static


AdTaxi ads need to be less than 40k,

AdTaxi will not approve ad if higher

Button Back

iPad Interstitial

Specs

Ad Size: 768 x 1004

Resolution: 72dpi

Formats: Static


768 x 70 pixel of white space

top and bottom

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Digital FAQ

What are Unique Visitors?

A term used to describe the total number of visitors to a site over a certain time period. The only way to accurately track this is to require each visitor to login with a unique user name to gain access to a site. Relying exclusively on IP addresses in a log file is not recommended as it would not take into consideration multiple users accessing ones site through the same IP address such as would happen at companies and schools. Cookies are also used sometimes, but since they can be disabled or cached, they cannot be relied upon exclusively.

What is a CPM?

Cost per thousand (CPM) is one of the online payment models by which advertisers pays for every 1000 impressions of their advertisement. Prices typically range from $1 to over $50 per thousand impressions. This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The “M” in CPM is from the Roman numeral for 1000. The Roman numeral M was derived from the latin word “mille” meaning “thousand”.

What is a Click Through Rate?

The percentage of impressions that resulted in a click through. Calculated by dividing the number of clicks by the number of impressions. For example if a banner was click on 13 times after being displayed 1000 times, the banner would have a click rate of ( 13 ÷ 1000 = .013 ) 1.3%. This is also commonly know as a banners click rate.

What is a Page View?

Occurs when a users browser requests a web page. A single page view may create multiple hits to the server if the page contains multiple elements such as banners. Since page views do not take into consideration users who may have their browsers set to disable images, they are of little value to advertisers

What is a Creative?

The technology used to create a banner or other type of advertising material. Common creative types include GIF, JPEG, Java, HTML, Flash or streaming audio/video.

What is Rich Media?

A type of advertisement technology that often includes richer graphics, audio or video within the advertisement. Unlike static or animated GIF banner advertisements, rich media advertisements often enable users to interact with the banner without leaving the page on which it appears.

What are Impressions?

The number of times a banner ad was requested and presumably seen by users. It is often hard to obtain an accurate impression count as they can be undercounted due to issues relating to cache or over counted due to requests that were not completed.

What is a Banner?

A graphic that appears on a web page that is usually hyperlinked to an advertisers web site. May be in a variety of formats including GIF, JPEG, Flash, HTML, Java, JavaScript & more.

What is a Click Through?

The action of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyperlinked to.

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Contacts

El Paso Times

Patsy Hernandez

VP of Production

915-546-6182

Antonio Martinez

Prepress Manager

915-546-6435

Cecilia Uebel

Senior VP of Sales

915-546-6250

Susana Lauritzen

Online Manager

915-546-6157

Las Cruces Sun-News

Heidi Melendrez

Regional AdDirector

575-541-5409

Anita Goins

Adv. Supervisor

575-541-5425

Silver City Sun-News

Jesse Ochoa

Account Exc.

575-538-5805

Deming Headlight

Justin Allen

Account Exc.

575-538-5893

Monica Gutierrez

Account Exc.

575-546-2611

Alamogordo Daily News

Carol A. Burgess

General Manager

575-437-7120

Ruidoso News

Ross Barrett

General Manager

575-257-4001

Carlsbad Current Argus

Saundra Stringer

Advertising Director

575-887-5528

Farmington Daily Times

Mike Kellogg

Ad Director

505-564-4571

Tia Aviles

Digital Manager

505-564-4688

Levi Padilla

OAP Adv. Manager

505-564-4672