El Paso Times Advertising
Special Sections and Publications
The El Paso Times has proudly served far West Texas and southern New Mexico residents since 1881. The El Paso Times is read daily by about 213,000 adults, over 264,000 on Sunday and over 373,000 adults each week, or 55.9% of the market each week. Source: 2009 Scarborough El Paso Market study, March 2009 release 1.
To better help you reach your audience, we offer a variety of publications. Please contact us if you are interested in advertising with El Paso Times.
El Paso y Más
Weekly publication targeting mass reader audiences that prefer to read their content in Spanish. It prints 75,000 copies every Saturday and it is delivered to non-El Paso Times subscribers. Over 50,000 copies are home-delivered (not businesses) and 25,000 copies are strategically distributed in high-traffic stores. This is free to the public. It has grown from 50,000 copies in 2012 into 75,000 copies in 2013 thanks to its great demand by El Paso readers. It provides great results to advertisers seeking to attract the Hispanic market. The US Census Bureau estimates for 2011 shows a population 820,790 of which 81.4% are Hispanics. El Paso y Mas when combined with other niche publication(s) you audience reach expands providing you excellent results and creating mass audience reach of your name and promotions. Let us help you put your name and specials in front of the right audiences.
Weekly publication targeting one of the largest reader audiences in General Market. It prints 100,000 copies every Wednesday and it is delivered to non-El Paso Times subscribers. All 100,000 copies are home-delivered (not businesses). This is free to the public. It provides great results to advertisers seeking to reach the mass audience in El Paso County. Hot Ticket when combined with other niche publication(s) you audience reach expands providing you excellent results and creating mass audience reach of your name and promotions. Let us help you put your name and specials in front of the right audiences.
Weekly publication targeting East side community of El Paso, covering from school, county and city events to reporting news happening in the East side of El Paso. It targets El Paso Times subscribers and single copy buyers. It prints on Saturdays 32,000 copies of which 20,000 are home-delivered to subscribers of El Paso Times and 12,000 to single-copy buyers of El Paso Times. If you are looking for east-side specific audience, this is an affordable publication for you. When combined with other niche publication(s) you audience reach expands providing you excellent results creating mass audience reach of your name and promotions. My Eastside targets general market. Target you advertising for best results. Let us help you put your name and specials in front of the right audiences.
Real Estate Press
As El Paso s guide to the housing market, Real Estate Press targets consumers who are either in the market to buy or sell their home. With 10,000 copies, and nearly 40,000 readers, this weekly serves Realtors and real estate agents who are looking to find a way to connect with those people who are active in the real estate market. Other advertisers who can take advantage of Real Estate Press unique coverage include mortgage brokers, insurance companies, banks, appraisers, lenders and more.
Tiempo, El Paso s premiere weekly entertainment guide, features entertainment news, club listings, restaurant reviews and weekend events. The best-read section of the El Paso Times, Tiempo is published every Friday and is also available complimentary at various diners, cafes and other locations in the region.
Cars & Trucks
Cars & Trucks is El Paso s number one car magazine. Featuring hundreds of used cars every week, this publication has a distribution of 17,000 copies that are available at convenience stores and shops throughout the region. Independent used-car dealers, franchise new-car dealers and even private sellers take advantage of Cars&Trucks unique reach to find car buyers in the market.