Who Are We?

With decades of experience across all marketing channels, our staff provides world class consultation and support to businesses in El Paso and Southern New Mexico. Through innovation and continual investment in our expertise, we are committed to being on the forefront in the ever progressing field of media and marketing. Our goal is to aid businesses in reaching their goals.

What makes us different?

From the homestead to the open road, digital is everywhere — it’s in everything we do. With such a vast landscape, it’s easy to get lost. We’re here to help local businesses not only navigate the digital world but make meaningful connections with their customers. We connect with customers, every day across many platforms in each of our local markets. We inspire them. Engage them. Motivate them. They trust us to tell their communities’ most important stories and to be with them everywhere they go.

 

Our connectivity starts with knowing who our audiences are. From there we can pinpoint where they are, and, just as importantly, where they will be. We do it with the heart and dedication of a local partner. But the magnitude of the USA TODAY Network empowers us to understand customers better and lead the way for connecting with them.

 

Because connecting to people isn’t the same as connecting with them.

Engaged Audience

Today’s consumers – your consumers – spend more time engaging with content than ever before.

 

As their time engaging with content increases, so does the variety of material they consume. If a consumer wants to be informed, they seek a local news source. If they want to connect with friends, it’s social networks. If it’s particular information they seek, they’ll go to a search engine or specific-interest website.

 

We live where your consumers live, providing access to information that includes – and goes beyond – the news. In fact, virtually everywhere your best local consumers go for content – you’ll find that the El Paso Times can help you reach them.

 

Sophisticated Toolbox

There is no single way to reach a local consumer today. They see advertisements in the newspaper, online and even while driving down the street. They walk into stores and look at products. They compare notes with colleagues at work or with friends on social networks. They use search engines and read reviews.

 

In today’s multi-platform marketplace there is no single tool to reach your consumers. What it takes is a toolbox – and El Paso Times has the biggest toolbox offered in El Paso, one that no other local source can provide. You may hear others claim that one or two tools are all you need, but our clients have found that a combination of methods – executed seamlessly across multiple channels – is the best way for them to get results.

 

Integrated Marketing

We work with you to determine what will work best for your situation, based on your goals and what you’re trying to accomplish.  Our solutions are not "one-and-done" programs. Our process involves using the latest market research, best practices and dynamic analytics to optimize your custom marketing strategy over the long run

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Why do we put so much into our solutions? Because we see ourselves as your business partner – not a vendor – and we know we have to earn that distinction with our clients each and every day.

 

STRATEGY

•Objective Setting & Success Metrics

•Brand, Business, Customer Analysis

•Segmentation

•Primary & Secondary Research

•Program Strategy (The Big Idea)

•Test Design

•Budgeting and Allocation

 

EXECUTION

•Creative Development

•Media Implementation

•Project Management

CONTINUOUS IMPROVEMENT

•Measurement

•Analysis / Implications

•Refinement

The El Paso Times helps you find and reach consumers by creating an integrated marketing program — based on strategy, execution and continuous improvement — that’s unique for your business.

Products & Services

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