AdTaxi Specs

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Flash Specs

Floating Ad Unit

Creative Dimension

300x250



Flash File Size (k)

40k



Max Animation

15 seconds



Expandable Panel Size

980x560



Video/Audio

N/A



Total File Size

2.2 Megs/100k

Skyscraper

Creative Dimension

160x600



Flash File Size (k)

40k



Max Animation

15 seconds



Expandable Panel Size

460x600



Video/Audio

Click only



Total File Size

2.2 Megs/100k

Banner

Creative Dimension

300x600



Flash File Size (k)

40k



Max Animation

15 seconds



Expandable Panel Size

560x600



Video/Audio

Click only



Total File Size

2.2 Megs/100k

Sliding Billboard

Creative Dimension

1000x30



Flash File Size (k)

40k



Max Animation

15 seconds



Expandable Panel Size

980x300



Video/Audio

Click only



Total File Size

2.2 Megs/100k

Yahoo! Monster Ad Unit

Creative Dimension

425x600



Flash File Size (k)

40k



Max Animation

15 seconds



Expandable Panel Size

N/A



Video/Audio

Click only



Total File Size

2.2 Megs/100k

Yahoo! OPA XXL

Creative Dimension

468x648



Flash File Size (k)

40k



Max Animation

15 seconds



Expandable Panel Size

936x648



Video/Audio

Click only



Total File Size

2.2 Megs/100k

Prestitial/Interstitial

Creative Dimension

640x480



Flash File Size (k)

40k



Max Animation

15 seconds



Expandable Panel Size

560x300



Video/Audio

Click only



Total File Size

2.2 Megs/100k

Newsletter Banner

Creative Dimension

300x250, 728x90, 160x600



Flash File Size (k)

Static GIF Only: 40k



Max Animation

15 seconds



Expandable Panel Size

560x300



Video/Audio

Click only



Total File Size

2.2 Megs/100k

Mid Page Unit

Creative Dimension

300x250



Flash File Size (k)

50k



Max Animation

15 seconds



Expandable Panel Size

560x300



Video/Audio

Click only



Total File Size

2.2 Megs/100k

Skyscraper

Creative Dimension

160x600



Flash File Size (k)

50k



Max Animation

15 seconds



Expandable Panel Size

460x600



Video/Audio

Click Only



Total File Size

2.2 Megs/100k

Leaderboard

Creative Dimension

728x90



Flash File Size (k)

50k



Max Animation

15 seconds



Expandable Panel Size

728x315



Video/Audio

Click only



Total File Size

2.2 Megs/100k

ALL Flash files MUST INCLUDE a backup static JPEG or GIF image

For all ad units:

  • All flash files must include a back up static JPEG or GIF image
  • Expandable creatives are only allowed on n.com sites. (not on AdTaxi Display)
  • Static GIF size 50k
  • Unlimited looping within 15 seconds
  • 24 Frames per second (FPS)
  • Max of 4 panels
  • User only initiated expandable
  • Landing spot 20k
  • Initial flash 30k; Rich flash 30k
  • Video format available in Streaming or Progessive
  • Hot Spot restrictions should be no more than 25% of the entire ad unit
  • Creative time needed in 3 business days prior to lanuch
  • Third Party tags are allowed with standard tracking unit
  • All videos ads must include Stpo/Mute & Start Button. Play, Stop/Pause, and Mute buttons are preferred

Floating ad differences:

  • Static GIF size 40k
  • Unlimited looping within 8 sec
  • 18 FPS
  • Must be linked to an in-banner unity, it must fly out of or into the banner. "Fly" across the page, pausing for no more than one second over any given piece of content. Must take the shape of the object; not an exact rectangle
  • Initial flash 40k
  • Rich flash 60k

FBX: Facebook Exchange

  • 99x72 Pixels
  • Static JPG or GIF
  • 25 character title
  • 90 character body
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Mobile Specs

N.Com Mobile App

Creative Dimension

320x50



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size

10kb



Third Party Tags Allowed

Yes

Creative Dimension

300x50



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size

10kb



Third Party Tags Allowed

Yes

Creative Dimension

300x48*



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size



Third Party Tags Allowed

Yes

AdTaxi Mobile

Creative Dimension

320x50*



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size

10kb



Third Party Tags Allowed

No

Creative Dimension

300x50*



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size

10kb



Third Party Tags Allowed

No

Creative Dimension

216x36*



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size

6kb



Third Party Tags Allowed

No

Creative Dimension

168x28*



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size

6kb



Third Party Tags Allowed

No

Creative Dimension

120x20*



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size

2kb



Third Party Tags Allowed

No

M.

Creative Dimension

320x50, 300x50, 216x36



Acceptable File Formats

JPGs, GIFs are ideal; animated GIFs must remain static before 15 seconds



Max File Size

10kb, 10kb, 6kb



Third Party Tags Allowed

Yes

Mobile Landing Page

Creative Dimension

900



Acceptable File Formats

50 characters headline, 150 characters for description text



Max File Size

50k



Third Party Tags Allowed

Yahoo! Mobile

Creative Dimension

300x50, 216x36, 168x28, 120x20



Acceptable File Formats

.GIF, .PNG, .JPG



Max File Size

10kb, 6kb, 4kb, 2kb



Third Party Tags Allowed

No

Yahoo! Tablet

Creative Dimension

300x250, 160x600, 728x90



Acceptable File Formats

PSD, AI, EPS, GIF & high-res JPG files



Max File Size

40kb static/15kb animated GIF (3 rotations max)



Third Party Tags Allowed

Yes

N.com iPad App Banners

Creative Dimension

728x90



Acceptable File Formats

PSD, AI, EPS, GIF & high-res JPG files



Max File Size

40kb static/15kb animated GIF (3 rotations max)



Third Party Tags Allowed

Yes

N.com iPad App Interstitial

Creative Dimension

768x1024



Acceptable File Formats

.jpg, .png No Flash (.swf)



Max File Size

100kb



Third Party Tags Allowed

Yes

N.com iPad App Loading Page

Creative Dimension

768x768



Acceptable File Formats

.jpg or .png



Max File Size

N/A



Third Party Tags Allowed

Yes

N.com Tablet Rectangle

Creative Dimension

180x150



Acceptable File Formats

.jpg or .png



Max File Size

40kb



Third Party Tags Allowed

Yes

AdTaxi Tablet

Creative Dimension

728x90



Acceptable File Formats

N/A



Max File Size

45kb



Third Party Tags Allowed

No

Note:

  • *Best Practice*: All siz sizes
  • No Flash Files, all mobile sizes required
  • Creative time needed: 3 business days

Note:

  • Mobile landing page: must have Click to Call, Click to Map, Visit Full Site, Contact info, include phone number and URL
  • iPad: no Flash files (.swf)
  • iPad App Interstitial/Loading Page: The "viewable dimensions" of the iPad app interstitial are 768x864. The top and bottom 70 pixels of the creative should not contain any ad content, they'll be covered. iPad-optimized landing page is a web page size 768x960, but can be longer if necessary
  • Tablet Rectangle Supported for text-based templates, Photo-based templates, and Combined template, effective as of version 4.1.0.0; Appears in designated place on the screen
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Video Specs

In-Banner Video

Dimension

300x250, 728x90, 160x600, or 300x600



Companion Ad (Y/N)

No



Max Video Length

15 seconds



File Formats

FLV or Jivox



Frame Rate

15 FPS



User Initiated Sound (Y/N)

Click only



Third Party Tags

Yes

AdTaxi In Display

Dimension

300x250



Companion Ad (Y/N)

No



Max Video Length

30 seconds



File Formats

FLV or SWF



Frame Rate

29-30 FPS



User Initiated Sound (Y/N)

Click only



Third Party Tags

Yes

AdTaxi Pre-roll

Dimension

640x360 or 480x360



Companion Ad (Y/N)

300x250 or 300x600



Max Video Length

15 or 30 seconds



File Formats

FLV, MOV, or MP4



Frame Rate

29-30 FPS



User Initiated Sound (Y/N)

No



Third Party Tags

VAST Compliant Tag

AdTaxi In-Stream

Dimension

720x540, 640x480, 480x360



Companion Ad (Y/N)

Yes



Max Video Length

30 seconds



File Formats

Quicktime or AVI



Frame Rate

24 or > FPD



User Initiated Sound (Y/N)

No



Third Party Tags

VAST Tag 2.0 feed, FLV, MP4, VPAID SWF

AdTaxi InStream Companion

Dimension

300x250 or 728x90



Companion Ad (Y/N)

300x250 or 728x90



Max Video Length

N/A



File Formats

.gif, animated .gif, .jpg, .swf, .jpeg, .png



Frame Rate

N/A



User Initiated Sound (Y/N)

No Sound



Third Party Tags

Atlas, DoubleClick

Newspaper Pre-roll

Dimension

480x360



Companion Ad (Y/N)

N/A



Max Video Length

15 or 30 seconds



File Formats

FLV only



Frame Rate

29-30 FPS



User Initiated Sound (Y/N)

No



Third Party Tags

N/A

Note:

  • Please allow 3 business days for testing for all
  • AdTaxi In Display is 100MB, Res 640x360 or 480x360
  • AdTaxi In-Stream includes additional formats: .asi, .dv, .flv, .mpg, .mp4, .mov, .wvm, .3pg2
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E-mail Blast

Creative & Order Requirements

•Demographics for the campaign

•All HTML

•Quantity of records needed

•Advertiser's Name

•Deployment Date

•From Line

•Subject Line (keep to less than 50 charactors to avoid spam filters

•Test/Seed List (Up to 6 emails of individuals who should receive a test of the email campaign for approval)

•HTML creative or JPG/PDF + linking URL (only 1 linking URL if not HTML)

HTML Requirements

•HTML & Text creatives including Sender's physical address. Text copy backs up HTML

•HTML final size should be approximately 640x480 pixels

•Industry standard is to only accept .HTML code with no .CSS or JavaScript embedded

•Any IMP track pixels need to be implemented by design, not AdTaxi

•Final size should be kept to a minumum: 70k is acceptable as long as images are optimized correctly .JPEG

•Keep email design simple - the main purpose is to grab a recipient's attention

•Must have creative 48-72 business hours prior to launch for testing

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Social Specs

Sponsored Facebook Post

Required Elements

Shortened URL link



Images

Logo (JPEG)



Max File Size

1 MB Max



Max Char."Status Update Test"

80 characters



Max Character link/Notes

unlimited

Facebook Contest

Required Elements

Prize description, Start/end date, Contest co-hosted



Images

520x140 & 520x520 Contest Images (JPEG)



Max File Size

1 MB Max



Max Char."Status Update Test"

90 characters



Max Character link/Notes

unlimited

Required Elements

Logo for tab that contest lies



Images

111x74



Max File Size

1 MB Max



Max Char."Status Update Test"

90 characters



Max Character link/Notes

unlimited

Required Elements

Like Us graphic



Images

810x300



Max File Size

1 MB Max



Max Char."Status Update Test"

90 characters



Max Character link/Notes

unlimited

Required Elements

Enter Below



Images

810x300



Max File Size

1 MB Max



Max Char."Status Update Test"

90 characters



Max Character link/Notes

unlimited

Required Elements

Second Chance Banner or Thanks for Entering



Images

810x300



Max File Size

1 MB Max



Max Char."Status Update Test"

90 characters



Max Character link/Notes

unlimited

Required Elements

Image to use when posting about contest



Images

400x400



Max File Size

1 MB Max



Max Char."Status Update Test"

90 characters



Max Character link/Notes

unlimited

Facebook Banner

Required Elements

110x74



Images

.jpeg or .png



Max File Size

40k



Max Char."Status Update Test"

1x1



Max Character link/Notes

5 business days

Facebook Tile Ad

Required Elements

Creative URL



Images

110x74



Max File Size

N/A



Max Char."Status Update Test"

25 characters max



Max Character link/Notes

unlimited

Sponsored Twitter Feed

Required Elements

120 character description & shortened URL link



Images

N/A



Max File Size

N/A



Max Char."Status Update Test"

N/A



Max Character link/Notes

N/A

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Contacts

Cecilia Uebel

Senior VP of Sales

Leonard Owens

AdTaxi Brand Manager

Jonathan Phillips

AdTaxi Brand Manager

Martin Gomez

AdTaxi Brand Manager

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